creative direction, visual identity, art direction, motion graphics, vfx and stage design
The visual identity for Faustão na Band was developed to reinforce the presenter’s iconic presence in Brazilian television. His personal signature was reinterpreted in a stylized form, becoming the core element of the brand. Yellow was chosen as the primary color for its association with energy, warmth, and approachability—capturing the show’s vibrant and human-centered atmosphere.
To elevate the identity, a 3D gold treatment was applied, adding sophistication and a sense of televised spectacle. The supporting typography drew inspiration from classic radio show aesthetics and the visual language of Broadway and Las Vegas musicals, incorporating depth, light-play, and subtle sparkles. Together, these elements were crafted to evoke the timeless glamour and dynamism of show business.
The digital scenography was designed directly from the studio’s architectural layout, extending the curved LED panels into the virtual environment to form a continuous semicircle. This approach established a cohesive visual language of depth, scale, and immersion, seamlessly connecting the physical and digital spaces.
The shimmering textures applied to each curved panel were inspired by the illuminated skyline of São Paulo, translating the city’s building lights into a dynamic, glitter-like visual motif that enriched the overall atmosphere.
The shimmering textures applied to each curved panel were inspired by the illuminated skyline of São Paulo, translating the city’s building lights into a dynamic, glitter-like visual motif that enriched the overall atmosphere.
CREDITS
Client: TV Bandeirantes
Host: Fausto Silva
Creative Director: Cris Gomes
General Director: Beto Silva
Production Manager: Renato Moreira
Creative and VFX: Rodrigo Gazzinelli
Client: TV Bandeirantes
Host: Fausto Silva
Creative Director: Cris Gomes
General Director: Beto Silva
Production Manager: Renato Moreira
Creative and VFX: Rodrigo Gazzinelli