The visual identity of the "Faustão na Band" logo was designed to highlight the importance of the presenter for Brazilian TV. His own signature was used in a stylized way. The primary color chosen was yellow, which perfectly summarized the program's proposal: joy, human warmth, an inviting space as well as a stimulus for communication. The 3D gold finish aimed to add a final touch of glamor and elegance. In the complementary typography, characters inspired by old radio programs were used, as well as concepts inspired by Broadway and Las Vegas musicals, through light and shadow effects and in-depth sparkles, seeking to synthesize the entire aesthetics of show business.
The digital scenography was based on the studio's own plan, taking the curved LED panels to inside the screen, forming a semicircle, creating a language of depth and immersion. The glitters printed on each curved panel represent the lit lights of the city's buildings from Sao Paulo.
CREDITS
Host: Fausto Silva
Artistic Director: Cris Gomes
General Director: Beto Silva
Production Manager: Renato Moreira
Creative Director and VFX: Rodrigo Gazzinelli
3D: Andrew Nishida
Host: Fausto Silva
Artistic Director: Cris Gomes
General Director: Beto Silva
Production Manager: Renato Moreira
Creative Director and VFX: Rodrigo Gazzinelli
3D: Andrew Nishida